What's in a name that we call a BRAND ?

The great poet William Shakespeare said "what's in a name that we call a rose, by any other name it would smell as sweet". Is that statement still valid today? Will that still be that way in the future? Roses are indeed beautiful and smell good so the statement was of course true. But in a broader context we would universally agree that having the right name is very important. We can imagine the difficulties that we must experience in calling someone with a name for instance zxthpr.

Brands are our names in business. In its development there have been various ways in using brand to create perception and acceptance.The Brand even though intangible, this is what makes a business of value to its customers. The Brand is actually company’s primary product and one of major assets but companies often forget about this major asset.

Many companies failed to communicate their brand to their customers and prospects. There are however some basic principles as in naming humans that should be considered in the creation and communication of brands.  For any type of products and/or services that we offer to our customers, good brands that are easily remembered will generate higher recalls or even become top-of-mind and eventually higher actual purchases by customers.

Many views on generating better awareness of this legacy asset have been made by experts in business and marketing. For those seeking names for their brands, just remember this simple and easy to remember guideline :

Bold, Radiant, Affectionate, Nested, Different.