Do we have any idea what has been the biggest
change in our companies’ customers base in the past recent years?
Customers in today’s marketplace have more
choices than ever. Just look around our offices or residences, a rapid growing
number of convenient stores open 24 hours a day.
Is the marketplace changing only because of
fierce competition or what force has actually changed it? Different industry or even different segment
of an industry will have its own force of change.
It is important to better understand our customers
and what they really want. It is also important to know what they buy, how they
buy and why they buy?
However, it will be helpful to understand how
the daily life routines changed in the society. One single dominant factor is
the impacts of Internet.
Internet has had revolutionary impacts not
only in the way people find information but also in life style. Ten or fifteen
years ago when more and more women started working in the offices or factories,
change in the stores operating hours also started because those working women didn’t
have the usual time to shop as before.
Now with the opportunities to do various
businesses from home using the Internet, even more women engaged and busy in
business rather than at home just raising families and have ample time to shop
on the normal hours.
Have we thought of that impact to our
business and thus what innovative actions we should take in order to grab new
potential business opportunities?
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